20 Common Content Writing Mistakes to Avoid for More Effective Results
Recently, an aspiring content writer reached out to me on LinkedIn to review her work. Going through it, I was able to identify some mistakes and communicate them to her.…
9 Tips for Small Businesses to Generate Brand Awareness
Generating brand awareness can make a world of difference for your small business, because let’s be honest, people need to know you exist before they can buy from you. So,…
10 Tips to Make Your Writing More Conversational
First of all, it’s not your fault that you struggle to write conversationally. With all the essays we wrote in school - primary to tertiary - requiring anything but conversational,…
10 Ways to Build a Relationship with Your Customers
Jeff Bezos is known for talking about customer service a lot, which is probably why Amazon is a shopping giant today. It’s not far-fetched to say the customer determines the…
Why Bloggers Need Pinterest: 5 Vital Reasons
Let me tell you a story. Many years ago, I was an amateur blogger who had heard about how blogging can be lucrative before I started. Unfortunately, that wasn't my…
Why Your Business Needs Copywriting: 7 Reasons
If you own a business, I'm sure you already know your business requires marketing. And yes, you may think you can do marketing yourself. But let's be honest, maybe that…
12 Must-Have Tools for Self-Published Authors
As someone who has published a novel and another on the works, I will be the first to tell you that it is not the easiest process. Although traditional publishing…
A Definitive Guide to Using Answer Engine Optimization (AEO)
Previously, when you do a search on Google, what you get on the search results are links to relevant websites. Later, featured snippets that give you summarised answers were the…
9 Qualities of a Productive Writer
Before I started writing professionally, I had a friend who encouraged me to get serious with writing when I was job seeking. She was my classmate in secondary school and…
8 Tips to Find the Best Copywriter for Your Business
In my 5+ plus of working as a writer, I have worked both for an agency and freelance, so as you may imagine, I’ve seen it all. One particular thing…