9 Proven Ways to Market Your Business Locally
Since the business world is largely digital now, you may be deceived into thinking you don't need to market your business locally. But that couldn't be further from the truth. …
Why Your Blog Gets No Traffic and How to Fix It
As a blogger, I don’t think there’s anything more frustrating than pouring your heart and soul into a blog post, hitting "publish", and then… nothing? Just crickets. You check Google…
Lead Magnet: What It Is and Why You Need It
You know how sometimes you sign up for a free checklist, guide, or mini course online just because it looks too good to pass up? That’s a lead magnet. It’s…
10 Simple Ways to Build Your Email List
A lot of people assume that having social media followers suffices to build a community. But the truth is if you want an actual community that's yours, you need to…
16 Questions to Ask When Hiring a Writer as a Business Owner
Hiring the perfect writer for your business is essential to the output of your marketing and communications team. That means you must get it right in the interview stage. Remember that…
8 Tactics to Repurpose Old Content
You may have heard that Google and other search engines favour new content and feel like your old content has lost relevance. If you’re thinking, you couldn’t be more wrong,…
9 Tips to Market Your Book as a Self-Published Author
Being a self-published author isn’t an easy route. While it comes with its own perks like control, flexibility, and freedom, you have to be ready to put in the work.…
9 Tips to Promote Your Book on Pinterest
If you’ve been using Pinterest only to get ideas for your vision board when you’re an author, you’re using the platform wrong. What you should be doing instead is to…
20 Common Content Writing Mistakes to Avoid for More Effective Results
Recently, an aspiring content writer reached out to me on LinkedIn to review her work. Going through it, I was able to identify some mistakes and communicate them to her.…
9 Tips for Small Businesses to Generate Brand Awareness
Generating brand awareness can make a world of difference for your small business, because let’s be honest, people need to know you exist before they can buy from you. So,…