16 Questions to Ask When Hiring a Writer as a Business Owner
Hiring the perfect writer for your business is essential to the output of your marketing and communications team. That means you must get it right in the interview stage. Remember that…
8 Tactics to Repurpose Old Content
You may have heard that Google and other search engines favour new content and feel like your old content has lost relevance. If you’re thinking, you couldn’t be more wrong,…
9 Tips to Market Your Book as a Self-Published Author
Being a self-published author isn’t an easy route. While it comes with its own perks like control, flexibility, and freedom, you have to be ready to put in the work.…
9 Tips to Promote Your Book on Pinterest
If you’ve been using Pinterest only to get ideas for your vision board when you’re an author, you’re using the platform wrong. What you should be doing instead is to…
20 Common Content Writing Mistakes to Avoid for More Effective Results
Recently, an aspiring content writer reached out to me on LinkedIn to review her work. Going through it, I was able to identify some mistakes and communicate them to her.…
9 Tips for Small Businesses to Generate Brand Awareness
Generating brand awareness can make a world of difference for your small business, because let’s be honest, people need to know you exist before they can buy from you. So,…
10 Tips to Make Your Writing More Conversational
First of all, it’s not your fault that you struggle to write conversationally. With all the essays we wrote in school - primary to tertiary - requiring anything but conversational,…
10 Ways to Build a Relationship with Your Customers
Jeff Bezos is known for talking about customer service a lot, which is probably why Amazon is a shopping giant today. It’s not far-fetched to say the customer determines the…
Why Bloggers Need Pinterest: 5 Vital Reasons
Let me tell you a story. Many years ago, I was an amateur blogger who had heard about how blogging can be lucrative before I started. Unfortunately, that wasn't my…
Why Your Business Needs Copywriting: 7 Reasons
If you own a business, I'm sure you already know your business requires marketing. And yes, you may think you can do marketing yourself. But let's be honest, maybe that…