Business Corner

You know how sometimes you sign up for a free checklist, guide, or mini course online just because it looks too good to pass up? That’s a lead magnet.  It’s…

A lot of people assume that having social media followers suffices to build a community. But the truth is if you want an actual community that's yours, you need to…

Hiring the perfect writer for your business is essential to the output of your marketing and communications team. That means you must get it right in the interview stage. Remember that…

Generating brand awareness can make a world of difference for your small business, because let’s be honest, people need to know you exist before they can buy from you. So,…

Jeff Bezos is known for talking about customer service a lot, which is probably why Amazon is a shopping giant today.  It’s not far-fetched to say the customer determines the…

If you own a business, I'm sure you already know your business requires marketing.  And yes, you may think you can do marketing yourself. But let's be honest, maybe that…

Previously, when you do a search on Google, what you get on the search results are links to relevant websites. Later, featured snippets that give you summarised answers were the…

In my 5+ plus of working as a writer, I have worked both for an agency and freelance, so as you may imagine, I’ve seen it all.  One particular thing…

In the first place, if you are not online as a business, you are doing business wrong. Yes, I understand that you might think your customers are in your neighbourhood.…

So, you’ve learnt that Pinterest is a top platform to market your business and you want to make sure you are doing things right.  Or maybe you are already putting…