Business Corner

Blogging vs copywriting: is there a difference between the two? The short answer is yes, there is.  The long answer is that I can imagine it is one of those…

Pinterest is one of those platforms many business owners sign up for and then quietly abandon. Mostly because they treat it like Instagram and expect instant engagement.  But if you…

Every website on the internet hopes to get noticed on Google. Otherwise, what's the point? You have a website because you want to be found by people that need your…

Since the business world is largely digital now, you may be deceived into thinking you don't need to market your business locally.  But that couldn't be further from the truth. …

You know how sometimes you sign up for a free checklist, guide, or mini course online just because it looks too good to pass up? That’s a lead magnet.  It’s…

A lot of people assume that having social media followers suffices to build a community. But the truth is if you want an actual community that's yours, you need to…

Hiring the perfect writer for your business is essential to the output of your marketing and communications team. That means you must get it right in the interview stage. Remember that…

Generating brand awareness can make a world of difference for your small business, because let’s be honest, people need to know you exist before they can buy from you. So,…

Jeff Bezos is known for talking about customer service a lot, which is probably why Amazon is a shopping giant today.  It’s not far-fetched to say the customer determines the…

If you own a business, I'm sure you already know your business requires marketing.  And yes, you may think you can do marketing yourself. But let's be honest, maybe that…