9 Tips for Small Businesses to Generate Brand Awareness
Generating brand awareness can make a world of difference for your small business, because let’s be honest, people need to know you exist before they can buy from you. So,…
10 Ways to Build a Relationship with Your Customers
Jeff Bezos is known for talking about customer service a lot, which is probably why Amazon is a shopping giant today. It’s not far-fetched to say the customer determines the…
Why Your Business Needs Copywriting: 7 Reasons
If you own a business, I'm sure you already know your business requires marketing. And yes, you may think you can do marketing yourself. But let's be honest, maybe that…
A Definitive Guide to Using Answer Engine Optimization (AEO)
Previously, when you do a search on Google, what you get on the search results are links to relevant websites. Later, featured snippets that give you summarised answers were the…
8 Tips to Find the Best Copywriter for Your Business
In my 5+ plus of working as a writer, I have worked both for an agency and freelance, so as you may imagine, I’ve seen it all. One particular thing…
11 Online Marketing Tips for Solopreneurs
In the first place, if you are not online as a business, you are doing business wrong. Yes, I understand that you might think your customers are in your neighbourhood.…
11 Pinterest Marketing Mistakes Small Business Owners Make
So, you’ve learnt that Pinterest is a top platform to market your business and you want to make sure you are doing things right. Or maybe you are already putting…
15 Common Marketing Mistakes to Avoid as a Small Business
Working with small businesses as a content writer at an agency and as a freelancer taught me two things about many small businesses. It is either they are not marketing…