If you own a business, I’m sure you already know your business requires marketing.
And yes, you may think you can do marketing yourself. But let’s be honest, maybe that can fly at the beginning.
However, it’s not long before you realise your business needs copywriting skills, especially if you want to scale.
Particularly, if you want to move from being a brick-and-mortar store that people find by chance, you need a copywriter.
I can understand, though, that you need further proof, because I can just imagine you insisting you can do it yourself.
Before I share the benefits of copywriting for your business, let’s examine these statistics.
According to CMI, 87% of B2B marketers in their B2B research assert that content marketing helps increase their brand awareness.
Numbers don’t lie.
Clearly, content marketing is important for your business’s bottom line. In layman’s terms, it increases your profit. And this is where copywriters come in to help businesses with professional content marketing services.
If you want a copywriter who is sure to tell your stories the way you want them told, you are in the right place.
I have more than a 50% success rate in ensuring you rank on the first pages of SERPs with SEO best practices and also increase your visibility with AEO techniques.
Check out my portfolio for past works.
That said, let’s look at the different reasons your business needs copywriting.
7 Reasons Your Business Needs Copywriting
1. Sloppy writing harms your business
It doesn’t get more real than this seriously. Nothing screams “unprofessional” louder than sloppy writing.
And since I started with numbers, let me show you another.
According to a survey by SurveyMonkey, a large percentage of respondents claimed they are are less likely to buy a product advertised with spelling/grammar errors.
The reason is simple: poor copy makes you look careless and turns people away before they even know what you offer.
It makes them doubt your expertise, unfounded or not.
That’s why you need great copywriting to clean up your writing and make sure your words reflect your expertise and passion.
Trust me, investing in polished words means you’ll stop losing customers at “hello” when you have so much more to offer.
You shouldn’t let bad writing cost you good money when you can simply hire a copywriter to avoid that.
2. It helps you build brand identity
Another reason your business needs a copywriter is that copywriting isn’t just about fancy words, it’s about giving your business a personality people can love.
Now, I’m not saying you lack personality and can’t express it in your business.
The point, though, is that copywriters are experts and professionals at this; they know how to keep that personality consistent in and out of season.
Your audience won’t care that you are going through a tough time personally, and that’s why your copy is not witty when that’s all they’ve been used to.
So, whatever personality you want to channel in your business – witty, warm, or boldly professional – good copy brings that vibe to life and keeps it consistent.
They help you tell people who you are without them ever meeting you, so customers can recognise you or your brand instantly across all the platforms.
If you want customers to “get” your brand instantly, you need a skilled copywriter.
3. It helps you build brand consistency
I already mentioned it, but let me reiterate: it is confusing for customers to see a brand that’s playful on Instagram be stiff and corporate on their website.
So, it’s not that you cannot attempt to write your content yourself, but you need skilled copywriting to keep your voice and message consistent everywhere: social media, ads, and emails.
The reason this is important is that consistency makes you memorable and trustworthy.
When people feel like they know you, they’re more likely to stick around. So, making sure every word sounds like you is germane to your business’s longevity.
4. It helps you increase brand awareness and visibility
The stat above already points to this – good copy spreads your message like wildfire. People are likely to remember you when they see you everywhere.
But we want to also make sure they remember you for good. Hence why you need a copywriter.
A professional one will help you with engaging headlines, catchy captions, and share-worthy content that will help you pop up on more screens and get talked about for good in more conversations.
No matter how good your product is, people can’t buy from you if they don’t know you exist.
But with strong copy, you don’t just show up, you also stand out. And with more people knowing your brand, you get more opportunities to grow.
5. It ensures you reach your actual audience
One thing we’ve learnt with inbound marketing is that just throwing your net into the sea, hoping to catch some fish, is no longer sustainable in business.
Now, you should only be knocking on the door of people who actually need what you offer.
Copywriting helps you with that by speaking directly to your ideal audience. It uses the right words to attract the right folks and filter out the rest.
So instead of wasting time and money, you’re connecting with people who are already searching for businesses like yours, and yours is just to ensure they find you.
6. You get to build strong relationships with your customers
There is good conversation, and there’s a sales pitch; good copy makes you sound like the former.
It makes your customers feel heard, understood, and valued.
That way, over time, they trust you more, engage with you more, and stick around longer.
Copywriting helps you turn strangers into loyal fans who’ll rave about you to everyone they know. And that kind of word-of-mouth marketing is priceless.
7. It makes you money
Ultimately, every business exists to make a profit. So, I’m sure you’re in business to make money.
Well, lucky for you, copywriting is good at making money for businesses.
Copywriting drives your prospective clients to take action that leads to more money for you.
With clever headlines, persuasive product descriptions, and irresistible calls to action, good copywriters drive people to buy from you or sign up for your service.
Good copy doesn’t just sound pretty, it converts browsers into buyers. So, if profit is your goal, copywriting is your answer.
If you have decided to take your business to the next level by making sure your words work for you, let’s talk.
FAQs
1. What is copywriting?
Copywriting is the art and science of using words to persuade people to take action, like buying a product, signing up for a service, or even just clicking a link. It’s more than just writing; it’s writing with a purpose. It used to craft catchy ads, engaging website pages and social media content, among others, to help businesses communicate clearly and turn curious readers into loyal customers.
2. Do I need copywriting for my business?
Yes, you definitely need copywriting if you want people to find you, understand you, and trust you enough to spend money with you. Good copy makes your brand sound professional, relatable, and persuasive. As a small business, a startup, or an established company, the right words can set you apart and help you grow faster.
3. What is copy in copywriting?
“Copy” simply means the words written to market or sell something. It could be a headline, a product description, an email, or a social media caption, basically, any words that encourage your audience to take action. So when you hear “copy,” think of it as your brand’s salesperson in written form, working 24/7 to win people over.
4. What are examples of copywriting?
Examples of copywriting include catchy slogans like Nike’s “Just Do It,” compelling product pages on Amazon, engaging social media posts, persuasive sales emails, website landing pages, and even those pop-up ads that make you click “Buy Now.” Anytime you see words that convince you to act, that’s copywriting doing its job.
