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Every website on the internet hopes to get noticed on Google. Otherwise, what’s the point?

You have a website because you want to be found by people that need your kind of business. And you publish a blog because you want it to be read. No business or brand does all these just to do them; it is to end that they reach the right people.

However, getting found on Google is rarely about luck; it comes from doing a few important things consistently and doing them well. 

If you are trying to figure out how to get your website or business seen on Google, these tips will help you focus on what actually matters.

Below are practical tips to get noticed on Google, explained in a way that makes sense even if you are not technical.

How to Get Noticed on Google

1. Register Your Site on Google Search Console

If you are serious about learning how to be found on Google search, Google Search Console is not optional. It is how you formally tell Google your website exists, and you want Google to pay attention to it.

Without it, Google may still stumble on your site someday. But that process is slow, unreliable, and mostly out of your control. If you want more control, you need to take charge by registering your site.

Also, at its core, Google Search Console is a free tool that shows you how Google sees your website, not how you think it looks or even how your visitors see it. 

It shows you how Google itself reads and understands your pages.

Besides that, you get to see how people are finding you on a Google search. You get access to real data, not guesses.

You can see:

• The exact search terms people typed before your site showed up
• Which pages appear in search results
• How often your pages are shown versus how often they are clicked
• Your average position on Google for different queries

This information helps you approach content decisively. Instead of guessing how to get your website found on Google, you can make decisions based on evidence.

Search Console also alerts you when something is wrong – things that are affecting your visibility on Google or that could affect user friendliness. That’s because even when your content is right, some technical issues could hold you back. 

Search Console will send you an email so you can work on it and get your site in order. 

Lastly, registering your site with Search Console increases trust in your site because Google begins to treat it more seriously. And over time, this helps with visibility, especially if you are trying to apply practical tips to get noticed on Google that actually work.

Let me say at this juncture that it will be a mistake to register once and never check it again. That defeats the purpose. Search Console is not a one-time setup tool. It is something you return to regularly to understand what is working and what needs fixing.

If your goal is to be found on Google as a business, this step lays the foundation. Everything else builds on it. Without this, you are basically working in the dark.

2. Optimise Your Profile on Google Business

If you run any kind of business that serves people in a specific location, this step matters more than you may realise. When people ask how to get your business found on Google or how to get your business found on Google Maps, this is usually the missing piece.

Your Google Business Profile is what shows up when someone searches your business name, your service, or anything related to what you do in your area. 

For instance, if you are a local baker and a searcher searches for “baker/bakery in [city]”, registering your profile gives you a chance of appearing on the search results. 

Also, it is often the first impression people get. And first impressions carry weight. 

So, to properly optimise your business on Google, every detail on that profile needs attention; ensure you don’t skip any field as that could hurt your visibility.

Here are the details you need to get right:

• Business name

Use your real, legal business name. Do not stuff keywords into it or add extra words. Google is strict about this, and violations can get your profile suspended.

• Business category

Choose the most accurate primary category for what you do. This tells Google what kind of searches you should appear in. You can add secondary categories, but keep them relevant and limited.

• Business address or service area

If you have a physical location, your address must be correct and consistent with what appears on your website.

If you offer services without a storefront, set a service area instead. This helps with how to be found on Google as a business without confusing users.

• Phone number

Use a working phone number that customers can reach. It should match the number on your website and other listings. Because consistency matters more than people think; inconsistency can hurt your credibility.

• Website link

Always link to your official website. This connects your Google Business Profile to your site and supports how to get your website found on Google as well.

• Business hours

Set accurate opening and closing times. Update them during holidays or special periods. Nothing frustrates users more than wrong hours, and Google notices that behaviour.

• Business description

This is where you explain what you do clearly and without any ambiguity. Focus on:

• Who you serve
• What problem you solve
• What makes your business reliable

Avoid keyword stuffing; write for people first. Firstly, Google doesn’t appreciate stuffing, and secondly, it could turn people off, so it’s basically lose-lose. 

• Photos and videos

Profiles with photos perform better. So, upload your logo, clear photos of your location or workspace, product or service images, and team photos where appropriate

Fresh visuals tell Google your business is active and it gives people more details about your business.

• Reviews and ratings

Customer reviews play a huge role in how to get your business seen on Google. This is because prospects trust what former customers say about your business more than what you say. 

And Google will notice if your profile has more engagement; that would automatically lead to more visibility.

So, encourage real customers to leave honest reviews. And respond to them – even the short ones. It shows engagement and trustworthiness.

• Questions and answers section

Many people ignore this section, but it matters. You can add common questions and answer them yourself. This reduces confusion and improves user experience.

• Posts and updates

Google allows you to post updates directly on your profile. You can use it to announce offers, share blog posts, and promote events or new services. It keeps your profile active and relevant.

• Attributes and features

Depending on your business type, you may see options like payment methods, accessibility features, or service highlights. Fill in everything that applies.

Additionally, don’t optimise your Google Business Profile once and forget. It needs occasional updates and attention. And when done properly, it is actually one of the most effective ways to get noticed on Google, especially for local searches.

3. Conduct Extensive Keyword Research

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On a personal website or blog, you may decide to write what you want without a care in the world. But when you’re operating a business website, you need to write what your audience is interested in to increase your chances of being found on Google search. 

And you can only know that through proper keyword research. It should shape what you write, how you structure your pages, and even which topics you avoid. Without that, you’ll be writing based on assumptions, which rarely rank.

If you’ve never come across this term, keyword research is simply the process of finding out what people are typing into Google when they look for information, services, or products related to what you offer. 

Good research starts with observing what the people really want to know based on your interaction with them. 

Then, you can do a more detailed research by checking: 

• Google autocomplete suggestions
• “People also ask” questions
• Related searches at the bottom of result pages
• Keyword tools that show search volume and competition

This helps you see patterns and understand demand. Over time, it becomes easier to spot opportunities where your content can realistically compete.

There are two main types of keywords you need to understand.

Short-tail keywords

These are broad search terms because of how short they are. They are usually one to three words. For example, “SEO tips” or “digital marketing.” They have high search volume but also high competition.

Short-tail keywords:

• Are harder to rank for
• Attract a wide, less focused audience
• Work better for authority sites with strong visibility

They help with awareness but are not always the best starting point.

Long-tail keywords

These are longer, more specific phrases. For example, “how to get your business found on Google Maps” or “tips to get noticed on Google as a small business.”

Long-tail keywords:

• Have lower competition
• Attract people with clear intent
• Convert better because they are specific

If you are trying to understand how to get your website found on Google, long-tail keywords are where real traction usually begins. However, the best practice is a mix of both because they serve the same purpose.

Short-tail keywords guide the general topic, while long-tail keywords shape the direction and depth of the content.

Now, using keywords properly matters just as much as choosing them.

I know I already mentioned keyword stuffing a bunch of times above and that’s because it can really get you penalised by Google and oftentimes, it doesn’t read naturally. 

When people keyword-stuff, they repeat phrases unnaturally, hoping Google will reward them, but it does the opposite. It makes content awkward and signals low quality.

To avoid this:

• Use your main keyword naturally in the title and introduction
• Add related phrases where they make sense
• Write for clarity first, optimisation second
• Let keywords support the content, not control it
• If a sentence sounds forced, it probably is. Rewrite it.

A good rule is this: if a reader does not notice the keyword placement, you have done it right.

When keyword research is done well, writing becomes easier. You know what to focus on. You know how to be found on a Google search without chasing trends or guessing. And most importantly, your content begins to attract the right kind of attention, not just traffic for traffic’s sake.

4. Understand Readers’ Intent

Understanding readers’ intent makes your content rank rather than just exist. You can do all the keyword research in the world, but if your content does not match what the searcher actually wants, Google will move on from you quickly.

Remember that there’s a reason behind every search; that’s the readers’ intent. And you need to find it; you need to answer the question, “Why is this person typing this into Google right now?” “What are they looking for?”

That said, intent falls into a few clear categories.

• Informational intent

Here, the reader wants to learn something. They are asking questions or looking for explanations. For example, someone searching “How to be found on Google search” wants guidance, not a sales pitch.

• Navigational intent

This person is trying to reach a specific site or brand. They already know where they want to go, they just need help getting there. So, making sure you are visible and have all information about your business will provide an answer for a person seeking for your business. 

• Commercial or transactional intent

Here, the reader is close to taking action. They may want to buy, book, or contact a business. Searches like, “How to get your business found on Google Maps” often fall into this space because the user is trying to solve a real business problem. So, they need practical or solution-based content.

Before you write, you need to identify which intent your keyword carries. Google already knows, so you need to align with it.

A simple way to check intent is to search for the keyword yourself. Look at the top results and ask:

• Are they blog posts, guides, or videos?
• Are they product pages or service pages?
• Are they list-style explanations or step-by-step tutorials?

Google is showing you what it believes satisfies that search. You shouldn’t ignore it if you don’t want to stay invisible.

Another subtle part of intent is emotional context. Some searches come from confusion, urgency, or frustration. Your tone should acknowledge that. Speak like you understand why they are searching, not like you are lecturing them.

When readers feel understood, they stay longer and they engage. 

All these matter deeply if you want your business to be seen on Google. Because if someone wants answers and you are pushing sales, they will leave. If they want solutions and you are vague, they will leave. And Google notices all these.

5. Write Quality and Helpful Content

Writing quality content is quite simple: make sure it is useful. One of the biggest mistakes people make is creating content just to tick a box on their content calendar. When a post goes up on a particular day, it shouldn’t be solely to claim you’ve published a post, but because it actually helps people.

Make sure your content is relevant before posting it. You should ask yourself a simple question before you write. Who is this for, and what problem does it solve? If the answer is unclear, the content probably should not exist yet.

Quality content does a few things well. It:

• Answers real questions clearly
• Stays focused on one main idea
• Avoids padding words just to sound long
• Leaves the reader with something useful

If someone reads your content and still needs to search again for clarity, you missed the mark. And most times, readers don’t wait until the last word to decide how helpful your content is. 

That means you must make sure your content is valuable from the word go. Google tracks how people interact with your page. If they land, skim, and leave quickly, that sends a signal that the content did not help.

You want to aim at making sure they stay and engage because they found what they were looking for. 

So, don’t write for algorithms, write for humans instead. Use your keywords but let them support the message, not overpower it.

Before publishing, ask yourself:

• Does this answer what the searcher is looking for?
• Would I find this useful if I were reading it for the first time?
• Does it add something new or explain it better than what already exists?

If the answer is no to all, pause and revise.

It’s better to take your time providing quality than just running through your calendar. This is because it improves trust. When your content consistently helps people, they begin to see your site as reliable. Over time, this increases the chances of your website being found on Google and keeps visitors coming back.

Also Read: 20 Common Content Writing Mistakes to Avoid for More Effective Results

6. Improve Your On-Page SEO

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On-page SEO is a way to help Google and your readers understand your content without stress. When it is done well, your page is clearer, more organised, and easier to move through. 

But when you ignore it, you will find that even your good content will struggle to show up on Google and other search engines.

So, let’s look at some of the elements of the on-page SEO:

• Meta Title

Your meta title is the clickable headline people see on a Google search. It should clearly describe what the page is about in simple language. 

This is not the time to use clickbait or to be vague. Because if someone cannot tell what they will get from the title, they will not click on it. 

Also, you need to include your main keyword naturally into the title to increase your chances of being found on Google search. The idea behind this is to show that you are writing about the topic the searcher is seeking for.

• Meta Description

This does not directly affect rankings, but it affects clicks. A good description explains the value of the page in one or two short sentences. Think of it as an honest preview of what to expect when you click the link.

• Headings 

First, your headings are used to guide the reader; they help make reading easier for the reader because it provides a structure that makes things organised. So, with a heading, you have clear sections rather than a long lump of text that will likely drive readers away.

Also, a clear structure helps Google scan your page. So, you need one main heading for the page, then supporting subheadings that break the ideas into manageable sections.

• Links

You also need internal links and external links to further support the information you have in that particular page. The internal links are links from one page on your site to another. They help:

• Guide readers to related content
• Spread authority across your site
• Help Google understand how your pages connect
• Link naturally and only where it makes sense.

On the other hand, external links are links to credible and relevant sources that show that your content is well-researched. It adds context and trust. Just make sure you are linking to quality sites, not random pages.

• URL Structure

Use clean and readable URLs as they work better than long, messy ones filled with numbers and symbols. They help users understand where they are and help Google index your page properly.

• Readability 

Readability is also vital with on-page SEO; your readers should be able to read your content without stress. 

That is why short paragraphs, simple language, and clear spacing are best practices because they keep people on the page longer. 

Basically, on-page SEO is about all these small improvements adding up. When each element works together, your content becomes easier to find, easier to read, and easier to trust.

7. Don’t Neglect Technical SEO

Technical SEO is the quiet part of visibility. You do not see it on the surface, but when it is broken, everything else suffers. You can write the best content in your niche, but if your site is difficult for Google to read or for users to use, it will not perform well.

Technical SEO focuses on how your website works, not what it says. It also has certain elements to look out for:

• Site Speed

One of the first things to pay attention to is site speed. Slow pages frustrate users. So, they will likely click away, and Google begins to notice if many people do. When people keep clicking away, Google reads it as your website is not offering relevant content when it is just that your site is slow. 

What usually slows down a site are large images, heavy themes, and unnecessary plugins. If you can work on all of these things, you should see improvement in your traffic and even engagement. 

• Mobile Friendliness

Mobile friendliness is another major factor. Most searches now happen on mobile devices. If your site does not display properly on phones, you are losing a lot of visibility. 

So, your text should be readable without zooming in; buttons should be easy to tap and your pages should load smoothly.

• Indexing and Crawlability 

Google needs to access your pages to rank them. Technical issues like broken links, blocked pages, or incorrect settings can stop that from happening. 

After submitting your site to Google Console as advised above, make sure to check often for any technical problem your site has, so you can repair them. 

• Security 

Using HTTPS instead of HTTP builds trust with users and signals to Google that your website is credible. So, make sure to secure your website; it is a small change with a meaningful impact.

• Duplicate Content 

Pay attention to duplicate content because when the same content appears on multiple URLs, Google gets confused about which one to rank. Clean this up to help focus your visibility.

• Site Structure

Keep your site structure simple. Clear navigation helps both users and search engines understand your site. If visitors struggle to find information, they leave. And that behaviour affects how you are found on a Google search.

Generally, technical SEO does not require a perfect website, but fixing those little technical issues go a long way. 

8. Leverage Social Media

Now, social media does not directly control how Google ranks your website, but it plays a strong supporting role. It serves as an amplifier of what you are hopefully already getting through Google. 

When your content reaches more people, it creates signals that help with visibility over time. This is how it works: sharing your content on social media increases activity around your website, and this communicates to Google that you are a valuable website. 

Remember that Google wants to provide valuable content to searchers, so, they are likely to suggest your brand more. 

Moreover, social media is especially useful if you are trying to understand how to get your business seen on Google without relying only on search traffic.

Plus, it helps your content get discovered faster. A new blog post shared across your platforms can start getting attention before Google fully indexes it. That early engagement can push the content forward before Google gets to it.

To leverage social media properly, focus on a few things:

• Share your content with context. 

Do not just drop links. Explain why it matters. Tell people what they will learn. This increases clicks and keeps users engaged once they land on your site.

• Be consistent, but don’t overwhelm them. 

Posting once in a while does very little, and posting constantly without value burns people out. So, find a rhythm that fits your audience and stick to it.

• Encourage interaction. 

Likes, comments, and shares expand reach. And more reach means more chances for people to discover your website naturally.

Social media also helps build brand recognition. When people see your name repeatedly, they are more likely to search for you directly later. That branded search activity helps you be found on Google as a business.

Also, it helps you build backlinks. When your content circulates, bloggers, writers, and business owners may reference it. And those links strengthen your site’s authority.

Also Read: 8 Tactics to Repurpose Old Content

9. Update Old Content to Keep It Relevant

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It’s okay to have old content, but they shouldn’t be neglected. Many people focus so much on creating new posts that they forget about pages that have already lost relevance. 

Now, that does not mean you must rewrite everything from scratch. It just means your content should still reflect current information, clear explanations, and up to date context.

So, regularly review older posts that once performed well. These pages already have some authority; updating them is often easier than trying to rank a brand new article.

When refreshing content, look out for:

• Outdated statistics or references
• Broken links or missing resources
• Sections that feel thin or unclear
• Headings that no longer match search intent

Apart from Google ranking fresher content, it is essential to build trust. When readers land on an article and see outdated information, they leave. And as I mentioned before, that behaviour affects how to be found on Google search over time.

Updating old content also helps you realign with intent. Search behaviour changes, so what people looked for two years ago may not be how they search today. By adjusting language and structure, your content stays useful.

If you have a lot of posts, updating them may sound overwhelming. But you don’t have to do it at once. You can just pick a few posts each month and improve them until you get through them all. 

10. Optimise Images with Proper Names and Alt Text

Images do more than make your content look good. They also help with visibility, accessibility, and page performance. When adding images, don’t just add them to add them. You need to optimise them and use them to gain visibility. 

Start with image file names. Uploading images named something like IMG_4589 does nothing for search visibility. Rename your files before uploading them. Use simple, descriptive words that explain what the image shows. This helps Google understand the context of the page.

Alt text is just as important, as it tells Google what the image represents when it cannot be seen. It describes an image for screen readers and for search engines. Alt text should be clear and straightforward; only include a keyword if it fits naturally. Avoid stuffing keywords into every image. That defeats the purpose and can harm readability.

Consider the image size; remember that large images slow down your site, which affects user experience and technical SEO. So, before uploading images, compress them without sacrificing clarity. 

Lastly, only use images that actually add value. Screenshots, diagrams, and original visuals perform better than random stock photos. They keep readers engaged and improve understanding.

11. Track Performance Using Google Search Console and Analytics

If you are not tracking performance, you are guessing. And guessing makes it hard to be properly positioned to be found on Google. Like I said earlier, don’t just submit your site on Google Search Console and forget about it. Leverage the platform and Google Analytics to get clarity about your site’s performance.

Google Search Console shows how your site performs in search results. It tells you which queries trigger your pages, how often they appear, and how often people click. This helps you see whether your efforts are working or just keeping you busy.

Google Analytics focuses on what happens after people land on your site. It shows how visitors behave, which pages they stay on, and where they leave. This information helps you know where to intensify effort and what you may be doing wrong. 

One common mistake is to only check these tools when something goes wrong. But you should check in regularly; that’s the only way to spot patterns and improve them.

Conclusion

Getting noticed on Google comes down to consistency and clarity. When you focus on helpful content, solid optimisation, and regular tracking, visibility becomes easier to build over time.

These tips to get noticed on Google are not quick fixes. But when applied steadily, they help you understand how to be found on Google search, how to get your website found on Google, and how to keep showing up for the right audience.

FAQs

How can I make myself visible on Google?

Visibility on Google starts with the basics done well. Make sure your website is registered on Google Search Console, your business profile is fully optimised, and your content answers real questions people are searching for. Use keywords naturally, improve on-page and technical SEO, and keep your site updated. Over time, these tips help you get noticed and build steady visibility on Google.

How to get a 4.9 Google rating?

A high rating comes from consistent service and honest feedback. Ask satisfied customers to leave reviews, especially soon after a positive experience. Make the process easy by sharing your review link. Respond politely to every review, even negative ones. Avoid fake reviews. Google can detect them, and they damage trust.

What is the 80/20 rule in SEO?

The 80/20 rule in SEO means that a small portion of your efforts often brings most of your results. For many sites, a few well optimised pages drive most of the traffic. Focus on improving high performing content, targeting the right keywords, and fixing major issues instead of trying to do everything at once.

How to get 100% SEO?

There is no such thing as 100% SEO. Search engines change constantly, and rankings shift. The goal is not perfection but improvement. Focus on helpful content, strong optimisation, good user experience, and regular tracking. That approach delivers far better results than chasing a perfect score.