Email marketing is a cost-effective way for writers to expand their readership. Thankfully, there are several email marketing platforms that you can use to build relationships with your readers. In addition, you can gain their trust and loyalty, promote your new releases, and generate sales.
How do you know the suitable email marketing platforms for writers? There are factors you need to consider. The price plan is important, especially if you’re on a budget. Also, the interface should be easy to use, have several templates, and support customisation.
Besides that, it should provide detailed analytics to understand your reader’s behaviour, preferences, and areas for improvement.
That being said, here are the industry’s best platforms.
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The Best Email Marketing Platforms for Writers
1. ActiveCampaign
This has an easy-to-use interface and a drag-and-drop email designer. ActiveCampaign is good for individual writers or businesses. It has pre-designed templates and email content personalisation based on audience attributes. There’s automation of follow-up sequences for increased engagement and conversion rates.
With its seamless CRM integration, you can synchronise your contacts, deals, and tasks for a holistic view. And you can track the interactions across many channels.
The analytic dashboard is comprehensive in tracking campaigns in real-time. It provides detailed reports on email engagements and conversion and supports split testing. ActiveCampaign is not free, but it has a 14-day free trial.
2. Enginemailer
Enginemailer is good for large-scale campaigns. It allows you to segment and personalise your emails. And it can streamline the process of your list management. You can do this by automating email creation, scheduling, dispatch, and tracking. It also offers customisable templates, which are time-saving.
Enginemailer has interactive features like clickable buttons for CTA. Plus, it tracks engagement and response rates in real time and can perform A/B testing. It has a free plan for individuals and start-ups.
3. Sendy
Sendy has one of the most affordable plans of the email platforms on this list. But like the others, It has a user-friendly interface, and the campaign setup process is simple. The platform utilises Amazon SES, which makes the cost of mail low and delivery rates high.
Sendy allows you to create email templates from scratch or choose from its extensive template library of various designs and layouts. It lets you automate email sequences and personalised follow-ups through actions or triggers. And it has segmentation options.
The email delivery rate is reliable; it checks for bounced emails, spam complaints, and unsubscribes. And its analytics and tracking tools are advanced. They track email opens, clicks, and conversions in real time, and you can perform A/B testing.
Sendy integrates and is compatible with third-party apps, e-commerce, and other applications. It’s free and has a one-time fee option.
4. ConvertKit
If the purpose of your email campaign is mainly to monetise, then you need this. ConvertKit is easy to use and has a simplified process for creating email campaigns.
It’s one of the most popular email marketing platforms for writers. It’s mostly used by content creators and bloggers. The interface is simply designed, and it has a drag-and-drop email editor for easy template optimisation.
The platform has features for automating your email responses, including sequences, workflows, and segmenting.
ConvertKit has a rich analytics dashboard that tracks open, click-through, and conversion rates. It integrates easily and is compatible with many platforms, applications, and tools.
The app has an active and supportive online community and extensive help resources. It has free and paid plans.
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5. MailerLite
MailerLite has a user-friendly dashboard with clear navigation and analytics. They’ve got predesigned templates and a drag-and-drop editor that you can use to save time on email creation. It has automation, personalisation, and segmentation features and can handle growth well.
There are good triggers, auto-sender, resender, landing page features, and high deliverable rates. You can track analytics in real-time and carry out split testing.
The platform offers webinars and resources that can help you maximise its features. It has a free plan that is robust and affordable paid plans.
6. Audienceful
This platform has advanced segmentation features and personalisation options. It maintains a clean email list with its validation and verification features. And the automation of bounced emails increases email open rates and deliverability.
Audienceful lets you customise your templates. And they’ve got an A/B testing function and real-time analytics for monitoring performance. The platform has heat maps and click tracking that analyse engagement and response.
It integrates with CRM systems and can automate your email workflow. It has free and paid options.
7. GetResponse
GetResponse is a complete marketing platform with email marketing, landing pages, and more. If you want to start a newsletter, this is right for you. It has an easy-to-use interface, customised templates, and a drag-and-drop email creator.
There are time-based and action-based triggers for automation and timely workflow. And it has personalisation options for your specific campaigns.
GetResponse has advanced analytics and reporting features with split testing. It allows you to integrate with CMS, CRM systems, and other third-party tools. It’s not free, but it has a free 30-day trial period.
8. EmailOctopus
This has a free plan and low-priced plans that allow you to scale and grow. EmailOctopus has a user-friendly interface, a drag-and-drop editor, automation features, and segmentation options. It has good analytics and reporting tools and A/B testing capabilities.
EmailOctopus integrates with several platforms, tools, and services. It has a free plan and an affordable paid option.
9. Stripo
Stripo has a drag-and-drop editor and pre-designed email templates for easy mail design. It has responsive designs that will grab the attention of your audience and a centralised email template library.
It can save your email elements to reuse and export them for different services. Stripo allows the personalisation and segmentation of your email content. It automates email testing and troubleshooting for better distribution of your email campaign. It has affordable paid plans and live customer support.
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10. Campaign Monitor
This platform is easy to use. Campaign Monitor has customisable templates, a drag-and-drop editor, automated features, and personalisation options.
It has real-time analytics and will give detailed reports on open rates, click-through rates, and conversions.
Campaign Monitor integrates with many CRM, e-commerce platforms, and other systems. They have an extensive knowledge base and documentation for self-help. It’s not free, but it has some affordable plans.
What Next?
Every writer desires to reach as many readers as possible. Email marketing provides this opportunity to get to them one email at a time via their inbox.
These email marketing platforms for writers will help you establish credibility and authority. Whether you’re a blogger or an author, you’ll be able to grow your audience and generate revenue.
Great post! This is so helpful! You picked a key topic to focus on. I made a free guide that shows how to build an email marketing plan step by step. It covers setting goals, tracking results, and fixing common mistakes. Visit the link to see it. Thanks for sharing such helpful, straightforward tips!