It doesn’t matter if you’re a fiction writer, a freelance writer, or a novelist; you should have a website as a writer. It is excellent for publishing your writing samples and articles and selling your work. Also, it allows you to showcase your writing skills and expertise and reach a wider audience.
Having a website enables you to build your brand and establish your presence online. It also gives readers an avenue to easily access and engage with you.
But more importantly, a website gives you your own online platform, as social media accounts are subject to the rules and sometimes whims of the owner. If your account is banned on a social media platform, you may lose all your audience in one day.
However, engaging them through your website gives them a secure place to find you. That’s why having a website as a writer is sacrosanct.
The website could be in the form of a blog or a traditional website; what’s important is that you have an online presence you can be in charge of
If you still need convincing, keep reading. Let me show how having a website will benefit your writing career.
Also Read: How to Choose the Perfect Blogging Niche for You
Why You Should Have a Website as a Writer
1. Increased Visibility and Reach
Having a website increases your exposure to potential readers and clients. It expands your audience beyond your local reach.
As a result, your work will find its way to more readers across the globe.
This is an excellent way to display your writing portfolio and credentials. And the good thing is that you can also promote the content of your website on social media, giving you broader coverage.
Also Read: Effective Ways to Organise Your Day as a Writer
2. Professional Image and Credibility
A website gives you the required credibility as a professional writer. It proves your legitimacy, especially today with the many scammers and inexperienced writers we have out there.
Your website acts as your portfolio that potential clients can access to review your experience. This helps you stand out in a competitive market and advances your career.
Moreover, a website will be beneficial if you’re a ghost-writer because your work is classified.
3. Build a Community
Your website can help you create a community of followers and supporters. But you’ll need to offer valuable content and post consistently.
This way, your readers are engaged with your writing and expect more. Plus, you can interact with them through comments and feedback.
4. Branding and Marketing
A website helps you develop your brand and unique identity. You can use it to build dedicated readers through email subscriptions and newsletters, which will help you market and promote your work and skills.
Additionally, your website can be used to promote upcoming book releases and events.
Also, creating content using SEO strategies will attract more readers and traffic to your site.
5. Networking and Collaboration
If you have a website as a writer, you’ll have more opportunities to connect with other writers and industry professionals. It gives you the chance to guest post, and you can return the favour. This happens when you publish your writing on another person’s website.
Also, a website allows you to collaborate with other artists on digital media projects.
6. Control and Ownership
Having your website gives you complete control of your work. You have the final say over your content, design, and updates. This independence is not available in traditional publishing or elsewhere.
As a result, your creativity or self-expression is unlimited. This makes a website better than social media sites because your content is yours, and it is safe should your account get disabled.
7. Generate Income
If you’re still not convinced, this should excite you. Your website can be a source of income; you can sell your books and other merchandise, offer writing services, or sell courses.
In addition, you can make money through ads and affiliate marketing. Plus, it’s also a platform that has the potential for sponsored content.
8. Tracking and Analysing Data
A website will help you understand your readers’ preferences and behaviours. It tracks where they come from, what they do on your site, and their demographics.
This allows you to study and understand your audience and learn their favourite content.
Having this data will improve your content and how you engage your readers. Ultimately, it improves your website’s performance.
Also Read: 10 Major Blog Metrics to Track Success
Build your Site
Your work needs visibility, and if you have a website as a writer, you can achieve this. A website will take your writings far and wide and establish you as an expert. This gives you more authority and advances your career.
However, you must put in the work by producing quality content and posting regularly.
