Let me tell you a story.
Many years ago, I was an amateur blogger who had heard about how blogging can be lucrative before I started. Unfortunately, that wasn’t my story.
Unlike what I’d heard, I was barely getting anyone to find or read my blogs. To say I was frustrated is putting it lightly, because here I was putting all the work with my SEO knowledge, and nothing much was happening.
Well, after months of struggle, mercy found me, and I met a lady by chance on Facebook who told me about Pinterest.
Honestly, at first, it felt like she was exaggerating about how effective Pinterest was for bloggers. But I still listened to her, learned the ropes and started.
Thank God I did, because in a few months, the traffic started trooping in. I honestly couldn’t believe it, but I mean, the results were staring me right in the face.
So, it goes without saying that I stuck to it while still religiously optimising my posts for search engines.
That brings me to what you may be thinking at this point – no, SEO is not dead. You still need to incorporate it into your marketing strategy.
That, alongside, AEO.
However, while both are still effective and will serve you well when they pick up, it’s a lot slower for them to pick up.
Therefore, if you want faster results as a Blogger, you need Pinterest.
I know you may need further convincing, though, and that’s why I wrote this article to show you why bloggers need Pinterest.
But before that, check out the image below. This is from my other blog. See how my top referrals are all from Pinterest.
I still get traffic from search engines but the majority of my traffic is from Pinterest.
Now that you’ve seen visual proof, let’s check out why you need Pinterest to promote your blog.
Why Bloggers Need Pinterest
1. Increased Blog Traffic
Some people, unfortunately, see Pinterest as a social media platform when it is more accurately a search engine.
This is probably one of the biggest reasons bloggers need Pinterest. It is a search engine where your readers go for ideas that can lead them to your blog.
The only difference between Pinterest and traditional search engines is that, unlike the latter that deals with links, Pinterest deals with pins.
When you post visually appealing pins and link them to your blog posts, people can find your pins when they search for your type of content.
They can then select yours by clicking on them to get to your website.
The good thing about Pinterest is also that most of the time, pins are evergreen.
Unlike social media platforms and search engines where newer content can push older content behind, a pin can keep driving traffic for months – even years – after it’s posted.
That means one good pin today could still be bringing you new readers next year.
2. Increased Brand Visibility
If you’re a Blogger, I don’t need to tell you blogging is a competitive world.
But Pinterest can help you stand out.
Based on what I explained above about how Pinterest works, you can see that the platform automatically increases your chances of being found by prospects.
With every pin you create, you’re giving your brand a chance to pop up in front of new audiences.
And people don’t even have to follow you to find your content because Pinterest recommends pins based on search and interest.
So even if you’re a small blogger, your content can get noticed by people who’d never find you otherwise.
3. Improved Brand Awareness
I mean, this goes without saying; when people keep seeing your style, tone, and blog name across different pins, it starts to stick.
This way, Pinterest helps you build brand recognition as you consistently publish appealing visuals and valuable content.
And if your pins have a unique aesthetic or voice, people will start to associate that look and feel with you.
Over time, your blog becomes memorable, and in the online world, being memorable is necessary for branding.
Also Read: How to Brand Yourself as a Writer: 11 Tips
4. Effective Marketing
The truth is no matter how good you are, if you are blogging without marketing, you might as well close shop.
This is because people would hardly find you. They need to know you exist to know how valuable you are.
That said, one other reason bloggers need Pinterest is that it gives you a powerful and free way to market your content.
You can promote everything from blog posts and freebies to products and email lists on the platform.
Plus, the platform is user-friendly and built to help you convert views into clicks.
With the right strategy, Pinterest doesn’t just help you post pretty pictures, it helps you grow a real audience.
5. Makes You Global
I think the best thing about Pinterest is that it has no borders; it doesn’t matter where you are blogging from.
You can be blogging from Nigeria like I am and it will reach someone in New York, Paris, New Delhi or Cape Town.
Refer to the screenshot I shared early; you can see where most of my readers are from – far from my actual location.
So, your blog has the potential to connect with a worldwide audience. That means, you don’t have to write only for your local circle; you can put your voice, ideas, and content on a global stage from a simple pin.
Also Read: 11 Pinterest Marketing Mistakes Small Business Owners Make
Conclusion
If you’ve been sleeping on Pinterest as a blogger, consider this your wake-up call.
I know it has a reputation of being just a place for DIY projects and recipes. But that’s not all there is to it; it’s also a powerful tool that can improve your blog’s reach, visibility, and growth.
I mean, I am not sure I need to convince you further; it’s time to get on Pinterest.
FAQs
1. Is Pinterest good for bloggers?
Absolutely, Pinterest is good for bloggers. It is a visual search engine where people actively look for ideas, tips, and inspiration, which is perfect for showcasing your blog content. Plus, a single well-designed pin can bring consistent traffic to your blog for months. Pinterest gives your content a longer shelf life and a wider reach.
2. What is the point of having Pinterest?
Pinterest isn’t just another social media app; it’s a discovery platform and search engine to showcase your content and be found by prospects. You can share valuable visual content that helps others while also driving attention back to your own site or brand. For bloggers, it’s a way to build visibility, attract new readers, and grow your influence without having to constantly be online because your pins keep working even while you sleep.
3. How do bloggers make money on Pinterest?
Bloggers make money on Pinterest by using it to drive traffic to monetised blog posts. That could mean posts with affiliate links, products for sale, ads, or email list opt-ins that lead to paid offers. Some also use Pinterest to promote digital products like eBooks or online courses. The key is creating eye-catching pins that get people to click and take action on your blog.
4. How to use Pinterest to promote a blog?
To promote your blog on Pinterest, start by creating a Pinterest business account, then design beautiful pins for your blog posts using tools like Canva. Add keyword-rich titles and descriptions to help your pins show up in search results. You should also pin consistently, join relevant group boards, and link every pin back to your blog. Also, make sure your blog has Pinterest-friendly images so others can pin directly from your site. Over time, you’ll see steady growth in traffic and engagement.
