Every day, billions of people globally visit social media sites, and your clients are among them. You can showcase your skills and promote your brand at no cost. Social media can help you build credibility and trust online and prove yourself trustworthy.
Whether you write novels, articles, or white papers, you can attract clients on social media as a writer. This article will show you how.
10 Ways to Attract Clients on Social Media as a Writer
1. Establish a Strong Online Presence
It’s not enough to open a social media account; you must be active and have a strong online presence.
This is because empty accounts will make potential clients doubt your credibility. Plus, you can show expertise and professionalism through your posts.
That said, you have to create a professional profile with a befitting picture and a well-crafted bio. The information in your bio should be compelling and concise in describing what you do and offer.
If you have a website link, you can include it, which I strongly recommend. Optimising your social media profile is an important step, and you have to get it right.
Also Read: Why You Should Have a Website as a Writer
2. Define Your Audience
There are many people on social media, but they can’t all be your audience. Defining your audience will help you with your content strategy and enable you to tailor your content and services to meet your target audience. You can determine your audience by researching demographics, interests, and pain points based on your niche or genre.
Furthermore, it will help you determine which social media site to focus on. This is crucial because each platform appeals to different demographics. For instance, LinkedIn users are more professional, whereas X users are more casual.
3. Share Valuable Content
The type of content you share is the trick to making your social media relevant to your audience. They must be valuable to position yourself as an expert in your field.
Share regular writing-related content that your audience will find helpful. These could be writing tips, industry news, advice, trends, and inspiring articles. You can also provide insights into your writing process.
Likewise, you can offer free resources that align with your target audience’s needs, such as e-books, templates, or checklists. This will establish goodwill and position you as a helpful and knowledgeable writer.
Also Read: Copywriting and Content Writing: Major Similarities
4. Utilise Relevant Hashtags and Keywords
Using hashtags in your social media posts will increase your visibility and reach. It will get your posts to your target audience and can increase the number of your followers. You can find relevant hashtags by researching the posts of popular and expert writers. They must be specific to writing, freelancing, or your niche.
Similarly, you need to incorporate related keywords into your posts and writing services. These are words or phrases you know people usually search for. For example, if you have SEO or medical writing skills, you can include them as keywords.
However, use keywords and hashtags strategically to avoid spamming.
5. Engage with Potential Clients
Social media isn’t a one-way interaction; there’s more to your posts and content. You must engage with your audience by responding promptly to inquiries and messages. This shows that you are a professional and that you care about your clients and audience. This includes replying to comments, answering questions, and participating in relevant discussions.
It helps to show your knowledge, which can attract potential clients. But your interactions shouldn’t be generic. They should be personalised to suit your clients’ needs and help build lasting relationships.
Alternatively, you can start conversations with potential clients and collaborators through direct messages.
6. Showcase Portfolio and Testimonials
You can display your writing samples or link to your online portfolio or website. Show your best pieces to demonstrate your writing skills and expertise to potential clients.
It’s also good to share positive feedback from previous clients. This can be a screenshot of the message, but get approval from the client before posting their name. Testimonials are social proof that can make potential clients hire you.
Also Read: 10 Major Blog Metrics to Track Success
7. Collaborate with other Writers and Industry Professionals
Social media is a good place to collaborate with writers and others in the writing industry, such as editors and publishers. You can attend writing events and network with industry professionals.
They provide opportunities for guest posting and participating in joint webinars or podcasts. You can also join many writing groups or communities and participate in discussions.
In addition, you can cross-promote with other writers. This is when you promote or feature another writer on your page, and they return the favour. This can help you expand your reach and increase your potential client base.
Also Read: Best Social Networking Sites for Writers
8. Offer Special Promotions and Discounts
Reward your audience with special offers from time to time. You can do this by creating time-limited offers for your services. For instance, you can have a Christmas offer with lower rates for that season.
You can also provide referral discounts for clients who bring in a new client. Furthermore, you can host giveaways or contests to attract new clients. Everyone loves freebies.
9. Utilise Paid Advertising
It can take a long time to attract clients on social media as a writer when you do so organically, without any form of advertising.
You can run social media ads to reach a wider audience. The good thing is that digital ads are more targeted, so they focus on your potential clients based on interest and other indices such as location and age.
10. Be Authentic
When you see the accounts of some writers, it can be intimidating, and you might be tempted to copy them. This is not a smart move because no two writers are the same. You need to be true to yourself and show the world who you are.
Everyone might not like it, and this is expected, but your target isn’t everyone, either. Write and engage in areas where your strength lies, and in no time, your passion and persistence will pay off and you will build authority in that niche.
Be Persistent
Social media is here to stay, and you can get a taste of what it offers by following the steps above. Remember, to attract clients on social media as a writer, you must be patient and consistent.
Building your client base will take time and effort. You won’t blow up magically, but you can get there with hard work and consistency.
In addition, note that you don’t have to focus on all platforms; find one or two that work and stick to them.
